We Bring Video To Life

Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine's real-time search feature. That means the largest social network in the world is getting play in Google's real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries according to WebProNews.

The single biggest problem that most small businesses face is getting noticed, getting advertising in the marketplace that first works and second does not cost an arm and a leg.

Social Marketing is basically free and Video costs have dramatically dropped and become affordable to every small business.   At iVideo Studio we offer custom video production by professionals that tell your company story in a compelling and engaging way calling your customers to action in a fashion that text alone cannot and at a cost that is affordable. 

Add Video to the mix and the cost is low and the benefits are huge. It’s the combination that works.

Statistics show that video improves online visibility and drives more action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%.

Video helps eliminate the competition.

According to Marketing Sherpa people after viewing online video:

• 55% of respondents indicated they checked out the Web site
• 28% looked for more information on the product or service
• 16% purchased something

More prospective customers stay longer on the site and buy more.

The costs to make good video have plummeted causing a huge spike in demand. Now, just within the last 18 months, the phenomenal growth of Video sties such as YouTube which hosts your videos free has caused a huge shift in the Internet Advertising Metric.

It’s this combination of Free Social Marketing plus the incorporating of Video at every step that works best.   Don’t miss the Social Boat and make sure that Video is onboard. 

About this Author: -  Dave Peters is currently Director of Marketing for iVideo Studio, a leading internet video production company, based in Littleton Colorado.   Dave has played a major role in online marketing and advertising since 1997.  Dave combines his longtime interest in Photography and Videography with his marketing experience and innovative viewpoint to gain competitive advantage for iVideo Studio’s customers.

I get asked "Why Video?". I always answer "If a picture is worth a thousand words . . . how much is a thousand pictures worth? And if you add Music, Sound and Text in an interactive mix . . . what is that worth?"

Video consumption is up 33% from last year "Comscore"

With interactive Video you deliver to your audience complex and compelling Site, Sound and Text. Your message driven home in a NOT BORING way but rather in an interactive suite of entrhalling sites and sounds overlaid with your message.

Marshall McCluan said that "Media is the message". By that he meant that the media you use to deliver your message alters, inhances and impacts the message itself. Video delivers the biggest bang for the buck. It enhances and drives home your message like none other.

On the Internet Video gets better results than any other medium.

• 52 percent of viewers take action after watching
• 30 percent of viewers visit a store
• Clicks for more information increase by 30-40 percent
• Phone calls to your business increase 16-20 percent

In one week in January of 2009 over 63 million people viewed a YouTube video. Thats more than any TV network in that week. In April, 2009 78.6% of the total U.S. Internet audience viewed online video. The average online viewer watched 6.4 hours of Video. The average online video duration was 3.5 minutes.

Powerful statistics and a powerful media.