We Bring Video To Life

Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine's real-time search feature. That means the largest social network in the world is getting play in Google's real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries according to WebProNews.

The single biggest problem that most small businesses face is getting noticed, getting advertising in the marketplace that first works and second does not cost an arm and a leg.

Social Marketing is basically free and Video costs have dramatically dropped and become affordable to every small business.   At iVideo Studio we offer custom video production by professionals that tell your company story in a compelling and engaging way calling your customers to action in a fashion that text alone cannot and at a cost that is affordable. 

Add Video to the mix and the cost is low and the benefits are huge. It’s the combination that works.

Statistics show that video improves online visibility and drives more action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%.

Video helps eliminate the competition.

According to Marketing Sherpa people after viewing online video:

• 55% of respondents indicated they checked out the Web site
• 28% looked for more information on the product or service
• 16% purchased something

More prospective customers stay longer on the site and buy more.

The costs to make good video have plummeted causing a huge spike in demand. Now, just within the last 18 months, the phenomenal growth of Video sties such as YouTube which hosts your videos free has caused a huge shift in the Internet Advertising Metric.

It’s this combination of Free Social Marketing plus the incorporating of Video at every step that works best.   Don’t miss the Social Boat and make sure that Video is onboard. 

About this Author: -  Dave Peters is currently Director of Marketing for iVideo Studio, a leading internet video production company, based in Littleton Colorado.   Dave has played a major role in online marketing and advertising since 1997.  Dave combines his longtime interest in Photography and Videography with his marketing experience and innovative viewpoint to gain competitive advantage for iVideo Studio’s customers.